Parallax - "survey of the landscape circa Nov 2012"
I work with some really strong software engineers and Ward is one such. While on a project the Creative team were interested in having some parallax effects on the homepage. I did not have the time to "survey the parallax landscape" but I managed to get some of Wards time to help not just for my particular project but any project planning parallax. Goals: - establish terminology and examples - understand options for building - some effort estimate for this project - nice to have: some prototype In the course of this I was also curious to learn why nike better world and new zeland.com are no longer parallax? Below is Wards writeup. Hi All: I'd been asked to do a little background investigation around implementing a parallax type scrolling effect for the S* site that's currently in development. I thought it might be useful if I briefly shared some of the things I've discovered. First off what do we mean when we talk about a parallax type effect? At it